Automation is making its presence felt in the digital content world. AI software will create articles, social media, and blog posts in a matter of seconds. To any business owner or marketing manager who is looking down a challenging ghostwriter blog content calendar, the attraction is irresistible. It appears to be a quick, cheap, and never-ending fruitful production of the never-ending demand of a new material.

However, amid the automation frenzy, one important question is frequently forgotten; what is the purpose of your content? Does it serve the purpose of filler on a webpage or does it serve the purpose of building trust, authority and developing a true connection with your audience? AI may be capable of producing words, but then it lacks the human components that make plain text into strong, compelling, memorable words. A human professional ghostwriter blog will always be the unrivalled king when it comes to producing something that is well-worth. This is not a disregard of technology, but a realization of its weakness and where human capability cannot be substituted.